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Methods, systems, and media for presenting content organized by category are provided. In some embodiments, the method comprises: receiving a request to present a page indicating content related to a first entity; identifying a first group of entities related to the first entity based at least in part on user interaction information; identifying a group of properties corresponding to the first entity; identifying, for each property, a second group of entities corresponding to the property; calculating, for each property, a score for the property; determining a subset of the properties in the group of properties based on the score of each property; identifying, for each property in the subset of properties, a group of content items corresponding to the property; determining a subset of content items from the group of content items; and causing a user interface indicating the subset of content items to be presented.

The Patent.

To begin, let’s really dissect what the Google patent is trying to achieve.

  • Google Discover is an existing service that attempts to suggest web pages that may be of interest to the user.
  • It operates by examining your browsing history and user data to make some general assumptions based on your behaviours, and identifies related trends that you may be interested in. For example,
  • if you were to search for a football score, then the next day Google Discover may suggest
  • you read a news story about one of the teams from the match you searched for.
If the Search Engine can continue to provide such engaging, relevant content for you...then eventually you’ll be visiting Search Engines without the aim of searching—instead you’ll be visiting to discover.

Again, this thought process brings us back to the Google Discover service, and makes us wonder if the future will have such automation at the forefront of the Search Engine services.  

The power of data, marketing, and targeted digital advertising has been shown to be incredible. Elections have been majorly influenced, and won, by clever advertising campaigns with strong behaviour change strategies. Countries have been polarised, and third parties have been found to have been meddling in virtual campaigns that used user behaviour and demographic data in a dastardly way.  So what have we learned from this?

Humans are incredibly suggestable.

When thinking of discoverability we should assume a potential customer has not yet heard of our brand. Then, we should ask the question ‘How could we be discovered?’ and list down every possibility. Such answers may include: Recommended by a friend, noticed on a TV advert, passed by a brick-and-mortar store, saw our brand sponsoring a local sports team, read about us in a local news article, and so on.  

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